The Web's Leading Source for Small Business Referral Marketing Ideas

It's tough enough to find a product or service that customers want - it's harder still to market that product or service effectively.  And it gets expensive, too - offline there's Yellow Page advertising, and newspaper classifieds, and radio or TV - big expenditures, and there's no real way to find out if your message is reaching your target audience.

Getting people to a website is even harder, unless you're willing to spend an arm and a leg on Pay Per Click advertising.  Most small business owners I know just don't have that kind of budget.

Wouldn't it be great if your customers came to you, instead?  If you didn't have to frantically scramble after every prospective client?  If you could consistently keep a stream of people in your sales funnel, without blindly blowing your advertising budget, month after month, year after year?

Referrals are the most powerful form of marketing that you can use and probably the least expensive, too.  Developing a way to generate referrals and thank clients and customers who send you new business is seldom done but can have enormous positive impact.