About Diana Ratliff

Diana Ratliff is an author and entrepreneur with a passion for the power of the carefully-chosen word - and a passion for working smarter, not harder!

As her taglines indicate, she believes that marketing materials should work as hard as their owners do.

Former publisher of the Way to Grow Home Business Directory and the Way to Advertise newsletter, her experiences with new business owners led to a fascination with how small business market themselves.

She first turned her attention to business cards. Diana noticed that many of her clients would order cheap, ugly cards and then somehow expect the world to beat a path to their doors. Her subsequent research led to write "Business Card Breakthroughs" and other articles and reports on business card marketing, including her controversial Business Card Printer Review.

As her experience broadened, so did her perspective on business cards.  She researched the larger context of networking, generating referrals and relationship marketing - all of which use business cards as tools - to find systems and strategies and other tools that make it easier to attract business.

Ratliff has also studied publicity, having received much media attention for a book about online shopping.  She came to the conclusion that trying to get offline publicity was a wonderful strategy for online marketers and subsequently wrote a book on that topic, too.

Ratliff considers herself fortunate to write on a variety of topics that interest her; other websites and ebooks include one about pet businesses.

Media Representatives:
Diana welcomes the opportunity to respond to YOUR questions about business cards, or business card marketing. She offers a different "slant" than a printer or graphic artist, and the creative ways to USE business cards that she has discovered are sure to interest your audience.

Story Ideas/Angles:

• With the growth of the Internet and web-based communication, are business cards even necessary any more?
  
• What are the pros and cons of unusual business cards?
  
• What mistakes do people make when designing or ordering business cards?
  

How to contact Diana Ratliff:

Use my contact form, please. I do check email several times a day (except Sunday) so I will usually respond fairly fast.

Mailing Address:
Diana Ratliff
801 S Johnmeyer Lane
Columbia, MO USA 65203-9232